Before we begin doing a Clickfunnels vs Leadpages comparison, let me put this out there. Both of these tools are amazing in their own ways. And honestly, each tool serves its own specific purpose. Yes, there are differences. But there are also many ways in which the functionality of both these tools overlap.
Before we dive into this Leadpages vs ClickFunnels comparison, let me ask why do you need a landing page software anyways?
To get credible user information by giving “an offer they can’t refuse”. These leads can then be nurtured later for repeat customer purchases. It’s a very simple give and take. Marketers offer something valuable to their prospects – something good enough to get them to share their information with you.
So, how to do we get more and more landing page conversions? The key is to keep testing different versions of your landing page to see which converts the most.
And who has the time and energy to design and code? Work on getting so many of these landing pages up and running – till you get the result you are looking for? It’s sounds very tiring and mind numbing job, doesn’t it?! There has got to be a better way!
And there is! Of course there is! This is where all these amazing landing page builders come in handy. And today, we are spoiled for choice. Some time back, there where very few players who had a monopoly of charging huge prices. Today, you can choose the landing page tool that works best for you, within your budget. You can use Leadpages, Unbounce, Instapage, OptimizePress or ClickFunnels.
Recently we have been lately using ClickFunnels, and it has been awesome. We have used all the ClickFunnels alternatives like Leadpages and Instapages. And will be reviewing them soon as well.
Clickfunnels vs Leadpages: Who is behind it?
Clay Collins and Tracy Simmons was the team that began LeadPages, with only Clay running the show now. Clay is a PhD dropout in developmental neuropsychology. This gives him a unique edge on how people think and he does apply that to when designing LeadPages.
Leadpages is your simple drag and drop landing page builder. Leadpages can integrate with almost every ESPs (Email Service Providers) to help you capture leads. You don’t need any coding knowledge, it’s simple to set up, takes less time to load. You can easily build some highly converting landing pages. Leadpages are actually quite good at what they do.
Russell Branson is the man behind Clickfunnels. This guy started his first online company while he was just in college. Within a year of graduation, he had already sold over a million dollars of his own products and services. And all this from his basement, no less.
To make a comprehensive comparison, it is better to review what each tool does. Let us begin with a side by side comparison of both LeadPages and ClickFunnels
Clickfunnels Features vs Leadpages Features
Leadpages is a very powerful tool, that can help you get leads from search, from email marketing, text messages and social media.
- Easy drag-and-drop editor makes customization easy. You can create beautiful and professional looking landing pages just by adding elements like widgets, texts, images and buttons.
- Templates are mobile friendly. You can be sure of an awesome look and feel on a mobile or tablet screen as well as on a desktop. You can choose from a variety of templates and then use the editor to customize it to suit your brand.
- Do A/B testing to improve your landing page performances by using different versions. With Leadpages you get the A/B testing option in built to help you set up opt-in forms and landing pages. Experiment to your heart’s content – until you crack that landing page that gets you the most conversions.
- Third Party Integration works like a charm, with Leadpages. It offers seamless integration with your CRM, email service provider and webinar platforms. This allows you to do more with your landing pages. Just capture leads and send them to whichever program you use.
- Leadpages offers robust analytics and insights that give you an overview of how your landing pages are performing.
- Leadpages allows you to capture leads using a two-step opt-in forms. Lead capture pop-ups helps in adding leads automatically to your email list. Leadpages has a built in lead magnet delivery system which helps to send out the best content to these leads.
- You have SMS opt-in codes and 1-Click signup links via automated SMS conversation with Leadpages.
- No compromise with your branding. You can publish your landing pages directly to your own business domains and websites.
- With a little knowledge of HTML, you can go beyond the pre designed templates and tweak them to create your own.
- WordPress Plugin is very easy to install
- SEO Friendly pages can help you rank better.
- Has a double opt-in feature that is compatible and easily syncs with your email service provider. Works seamlessly with popular email services like MailChimp, Infusionsoft and AWeber.
- You can opt for lead notifications. If you don’t have an email service yet, you can get all the leads data in your inbox.
- Use deadline and countdown timers to your page for limited offers.
- Allows video embedding so that you can convert your landing page into a multimedia as well.
Is Leadpages right for your Business?
Leadpages does a lot of things, but what it cannot do is function like your email marketing software. Leadpages will help you capture leads, but it will not be able to send emails to your emailing list.
So, to answer the obvious question – Why should you use Leadpages? The answer is a simple one, really! It has lots of beautifully designed templates that will help you to increase the conversion rate exponentially and grow your email list faster.
Here’s how you can leverage Leadpages to help in your business:
#1. Host a webinar
Some webinar softwares can cause a dent in your pocket. Leadpages has a webinar template in which you can embed your live webinar presentation video. Adding a chat box for live Q/A session and instant communication is also possible. Google Hangouts broadcast can also be easily embedded in Leadpages.
#2. Professional looking Opt-in boxes
With Leadpages you can have a pop-ups for your visitors to increase subscription to your blog. These opt-in boxes look and work great, with a clear Click To Action (CTA) and relevant content that help you grow your email list.
#3. Build Landing pages with high conversion rates
Designing, building and testing a highly converting landing page can be a time taking task. When using Leadpages this becomes easy and fast. You can choose from some great templates that have proven to convert and simply customize them to your brand.
#4. Send content upgrades automatically.
With Leadpages, you just need to create a LeadBox in Leadpages. Simply upload your freebie and emails will get sent out to your new subscribers as they opt-in automatically.
#5. Grow your email subscribers via text messaging.
With Leadpages you can very easily grow your email subscribers using text messaging. You can send an SMS to a specific number, to which users will have to respond with their email addresses. When they respond, these emails are added to your subscribers’ emailing list!
#6. Ready to use Sales template
If you’re looking to increase your sales, then the Leadpages sales template is perfect to build your sales landing page. Just customise it to your brand’s colors and watch those sales increase.
#7. Engaging Thank You Pages
Once you get your lead or prospect to subscribe, you can send them to a Thank You page and use that to engage with them. Include CTA social media share buttons that will nudge your users to spread the word on social media directly from there. And saying Thank You after they’ve completed the transaction on the page, gives a warm personal touch as well.
To learn more about how Leadpages is helping brands increase sales and email lists, take a look at their blog and the number of case studies published on them. One of the case studies that is interesting is that of PowToon.
If you didn’t know about PowToon – it’s a tool that helps you to create animated videos using their super simple drag and drop feature. Big companies like Starbucks have used PowToon for their videos. Since its launch in 2012, PowToon has over 7 million customers.
PowToon founders ran A/B testing with their landing pages, and if didn’t bring in the conversions, they used another. PowToon uses Leadpages for everything. From branding to content, it leverages it’s excellent landing pages and engaging content the way they want. Instead of sign ups or subscriptions PowToon prefers to use webinars as a mode of customer engagement – and they succeed.
ClickFunnels has an amazingly engaging homepage. With some pretty interesting case studies, you can feel the magic of the number of sales ClickFunnels has generated.
All the questions you could ever have about using ClickFunnels are answered as you browse through their super fun homepage. It starts with What is a Sales Funnel and why will you need it. And goes all the way to explain how ClickFunnels can fit your needs. You can see the various types of funnels and how to use every available feature.
ClickFunnels does not fool around. To ensure that you sign up ASAP before even considering other ClickFunnels alternatives, they used to have a very detailed comparison with some of the competing tools. This is not just a comparison but also an overview of all the features of ClickFunnels. It went something like this:
But I like their new homepage so much better now! It’s fun, it’s quirky! It gives the feel of a software that is easy and fun to use.
ClickFunnels Features Walk-Through
Since ClickFunnels has already made it very easy to draw a comparison, I will quickly walk you through the main features of this tool:
- Easy and powerful drag and drop editor
- Landing page software
- Complete website hosting
- Professional themes and templates
- Simple WYSIWYG Editor
- Email autoresponder software
- A/B Split Testing
- Various Sales Funnels, aka ‘Funnel-in-a-box’
- Conversion tracking
- Membership sites
- Opt-ins (Two step & Instant); and so much more.
- Try the 14-Day Trial Today for FREE
How To Use ClickFunnels for your business?
ClickFunnels is an awesome landing page builder, with it’s easy and intuitive design. It has well designed preloaded templates that have been proven to convert. Their homepage has rich content that educates you about this tool – and there is a whole lot of it! ClickFunnels damn well makes sure that you get to know all of it!
ClickFunnels has detailed videos and tutorials on how to use it. They even have a fun game video challenge – where you have to complete the steps to win cool prizes like mugs and T-shirts.
Step 1: Choose a Sales Funnel that is right for what you want. ClickFunnels comes with many pre-built in funnels to choose from.
There are many types of Sales ClickFunnels that you can use. ClickFunnels now even has a marketplace where you can buy or sell any ClickFunnel. But the most popular have been:
- Bestseller Book Funnel
- Product Launch Funnel
- Perfect Webinar Funnel
- The “Real Stuff” Funnel
- Fishbowl Funnel
- Networking Marketing Bridge Funnel
Step 2: Once you’ve chosen a funnel, simply drag and drop your text. Customize it to your suiting by changing or moving elements around as needed.
Step 3: Add CTA buttons and setup the rest of the action sequences of your Funnel, like emails, Thank You page, payments etc
Step 4: Launch your funnel
Clickfunnels Templates vs Leadpages Templates
After giving an entire feature comparison, I still feel this section is needed as this is exactly what is going to determine what your final landing page will look like. You can have the best visual editing tools and the all the jazz in the world – but templates are the meat of your dish! So, whose got the biggest, baddest most converting templates in town? Let’s find out.
LeadPages Templates – Good or Great?
Leadpages templates have been split between Drag & Drop and Standard template. The Drag & Drop templates are a nee addition. With their new visual page builder features it’s simpler to make multiple landing pages quickly. Leadpages has a total of 271 landing page templates – which is a lot!
Most people will only use a select few templates, and sometimes too many choices can actually end up confusing you. Leadpages has an interesting feature which is ability to filter templates by the highest converting landing pages. All the highly converting pages of LeadPages have been tested by the team at Leadpages. The copy you use, the images, and the final product offer – all have a role to play in conversions. So don’t simply get swayed by everything they say.
TLDR: Great on quantity, good on conversions!!
Clickfunnels Templates – Could it be true?
Clickfunnels has been structured differently as compared to Leadpages. Instead of simply offering a landing page – they are offering a complete sales funnel. Here, you won’t just be selecting your landing page template – but you’ll have to choose the type of funnel you want. This will be based on the kind of promotion or offer you are running.
ClickFunnels gives you access to 21 different types of sales funnels. Each funnel has it’s own come sequence of webpages designed together. So after you decide which funnel you want, you can select the landing page designs that you need. For landing page template, ClickFunnels has many free choices available and there’s also some paid ones and a marketplace where you can buy and sell templates.
There are also some paid funnels that other Clickfunnel users have created and tested for high conversion rates. Some of them also come with email sequences, training videos and other material to get you up and running.
Clickfunnels has over 190 landing pages template. These are split category wise depending on the type of offer you want to run. So you have Optin, Sales, Webinar, Membership and Affiliates. In addition you also get access to 30 templates only for pop-up boxes. The templates are categorized into specific sections, and based on your requirement, you can easily choose.
You can also filter through the sales funnels based on your industry, so if you are in real estate, then you can simply choose the highest converting landing page for your industry. Besides being a time saver it also provides great insight into the type of sales funnels your competitors may be using.
Clickfunnels vs Leadpages 3rd Party Integrations
Leadpages provides a host of integrations to make your job easy. Whether it is analytics or CRM, social media or email marketing – Leadpages allows you to integrate into all the segments. Primarily, the Leadpages’ integrations can be segmented as:
It you’d like to run a successful campaign then you need to have your CRM integrated to help you nurture leads you’ve captured. Leadpages integration with CRMs like Infusionsoft, Salesforce and Zoho is great.
If you’re running an online eCommerce store then Leadpages can help you to increase your sales as well. Leadpages integrates with Shopify, which is what most online sellers are using these days. Leadpages integration with 1ShoppingCart and Interspire is also possible and you can easily leverage Leadpages for sales.
#4. Email campaigns
Email marketing is very important aspect, because once a lead is captured, you need to nurture them. Leadpages integrate with almost all major email marketing softwares. Major being Mailchimp, SendReach, GetResponse and iContact.
#5. Digital Advertising
Advertising is a great way to get quick, targeted leads, and Leadpages is compatible with Google AdWords and Facebook Ads which can help you to increase your traffic. Use dedicated PPC landing pages and targeted ads to get higher conversions.
#6. Marketing Automation
Streamline and automate your marketing tasks and workflows. Leadpages allows you to integrate Hubspot, Marketo, and Ontraport which is great for running B2B campaigns.
Paying online is the way major businesses are operating these days and indeed it is the way to go. Leadpages is compatible with both PayPal and Stripe platforms through which payments can be collected.
#8. Social Media
You can integrate with Facebook, Twitter and Google Plus to capture leads easily. It is also compatible with the professional networking site LinkedIn.
GoToWebinar and WebinarJam/EverWebinar can easily be integrated with Leadpages for hosting webinars.
Leadpages can be integrated with the WP Plugin for any WordPress website. Other major website building platforms like Drupal, Joomla, Squarespace, Weebly and Wix are all compatible with Leadpages.
So, now that we know all about Leadpages, let’s have a look at how ClickFunnels scores when it comes to landing page building.
ClickFunnels too allows integration with all popular services like Mailchimp, AWeber, Drip, ConstantContact, Pureleverage and Sendlane. Shopping cart softwares like Strip, Infusionsoft, Clickbank, Taxamo, Ontraport and JVZoo can also be integrated.
With ClickFunnels you have the freedom to create various funnels, one for webinar registration, one for emails opt in, and even one for product sales. The great thing though is that ClickFunnels has got even the billing part covered for you, should you need one. eCommerce sales can be done within ClickFunnels itself.
ClickFunnels Pricing vs Leadpages Pricing – How much will it cost me?
Leadpages Plans and Pricing
Leadpages has monthly, annual and even 2 year plans. Leadpages ‘Advanced’ plan isn’t available for annual subscriptions, though.
So, if you’re considering opting for monthly subscriptions, you have the following options:
At $37/month you get the Standard plan for Home Businesses and Solopreneurs.
At $79/month you get the Pro Plan for Small Businesses and Professional Marketers.
When you choose an annual subscriptions, you get a discount and the Standard Plan costs you $25/month and the Pro Plan costs $49/month (Pro). For Marketing teams and agencies, you have to choose annual subscriptions.
The ‘Advanced’ plans starts at $199/month.
For 2-year subscriptions, the plans becomes cheaper and cost you:
Check out the features each plan has got to offer in this short video by LeadPages.
You won’t miss there 14 Day trial Button plastered all over the homepage, so initially you can try it out for free. Go ahead and take it for a spin as it’s an excellent tool with great support.
Here are the pricing details and Plans.
Basic ClickFunnels Plan starts at $97/month which includes:
- 20 Funnels
- 100 Pages
- 20k visitors/month
- Integration with shopping cart CRMs and email autoresponders.
The Pro Pack including all the ‘Actionetics’ and ‘Backpacks’ comes at $297/month.
To make things even more convincing, ClickFunnels values their pricing like this!
Clickfunnels vs Leadpages Review: Final Word
After going through both the tools in detail it is obvious that ClickFunnels is way more powerful. Leadpages is a tool with a single focus – build landing pages. That’s it. And they do that well! But there is nothing to it than that – and if you’re looking a for a simple landing page builder Leadpages is the way to go.
ClickFunnels, true to it’s name – is not a simple landing page builder. It is a complete marketing tool that allows you to create your sales funnel and generate leads. Leadpages has similar functionality when it comes to landing page designing, but ClickFunnels has features that go way beyond that. From the very start ClickFunnels creator Russell has stated that ClickFunnels is not a stand-alone thing. There are funnel templates which help you to create, organise and run your entire sales funnel.
Landing pages that you create are just a part of your larger sales funnel – and ClickFunnels is an end to end solution. ClickFunnels goes beyond landing pages. It is a complete package. The landing page building is a part of the entire “Funnel”. ClickFunnels is a highly advanced version of Leadpages.
In some ways these tools are similar. Here’s how ClickFunnels and Leadpages have same functionalities.
- You can create landing pages using simple WYSIWYG Editor
- Mobile responsive landing pages
- Professional and beautifully designed themes and templates
- A/B split testing
- Webinar Funnels
- Two step opt-ins
- Instant opt-ins
How is ClickFunnels Better than Leadpages?
And here’s how ClickFunnels scores over Leadpages. The functionalities that ClickFunnels has and Leadpages doesn’t.
ClickFunnels has more than 6 built-in funnels Sales Funnels and many more to choose from their marketplace. Both the tools have Webinar funnels to help you promote online events, but ClickFunnels has advanced and automated Webinar Funnels which you can deploy.
In addition with ClickFunnels you also get:
- Smart email sequencing
- A full funnel conversion view so that you can track conversions per page
- Ability to change your funnel order on the go
- Duplicate pages and funnels easily
- Great member metrics
- Drip content
- Premium membership content
- Payment integrations
You need not worry about getting locked in with ClickFunnels. It offers everyone a 14-day free trial, so that you can see the tool in action before you pay for it.
Yes, ClickFunnels costs more money than Leadpages, but the number of features you get is well worth it. And moreover, you will get conversions like never before!
It’s difficult to compare the prices of these two tools, because both these tools have different functionalities and are at different levels.
Leadpages has a decent dashboard, but ClickFunnels dashboard wins hands down, because of it’s flat icons and robust statistical data. If we compare the visual editor – again ClickFunnels has a more powerful one that allows you so much more control.
Leadpages, on the other hand has some limitations when it comes to using the visual editor. You can’t edit page structure or headlines as much as in ClickFunnels. Some people are of the opinion that too many options ends up spoiling things – but I would rather go with ClickFunnels’s customisation option as it allows you to truly own your pages. Leadpages, tries to make up for it by introducing newer templates, now and then.
With ClickFunnels you can get quick lead capturing and nurturing, but with Leadpages you are only able to capture those leads. A/B split testing feature is there is Leadpages, but only in the advanced plan. The basic plan of ClickFunnels has A/B testing and in $97, you get all of this and much more.
The affiliate part is also an additional feature in both the tools! Leadpages offers a commission of 30% to its affiliates, while ClickFunnels has a 40% lifetime recurring affiliate commission.
If you feel encumbered with so many marketing tools – then ClickFunnels is a life saver. You can breathe easy with ClickFunnels because one SINGLE tool does everything for you. Working with ten tools together can be quite a handful at times. And even when we compare integrations, ClickFunnels is way ahead of Leadpages when it comes to payment integrations.
Conclusion: I would just say that which tool you decide to go for, depends on your needs as a marketer. Leadpages is the best if you’re looking for simple landing pages to capture leads. But if you’re ready to move to the next level and want more – then take the ClickFunnels Free Trial today!!